The rise of independent board companies.

Jenkem posted an insightful article about the importance of independent board companies. It’s essential for everyone to understand what brands like Magenta, Palace or Polar are doing right now: bringing skateboarding back to it’s purest form. If you wish to understand what that implies, how they are doing it and why it’s so crucial to have them in times like these, save five minutes of your lunch break to read through this.