Canadian skate crew Dimestore have made a name for themselves over the past few years with a series of sick skate videos aiming to put their home city of Montreal on the skate map. They also produce a line of clothing, featuring hoodies, T-shirts, rugby shirts, a windshirt and a cap, overseen by photographer and blogger Vincent Tsang.
The Dimestore team, sponsored by Vans, features some of Montreal’s best skaters, including JS Lapierre, Charles Rivard, Andrew McGraw, Adam Green, Bob Lassalle, Hugo Balek, Eric Riedl and Antoine Asselin. There are also guest appearances from riders such as Vancouver’s Ryan Decenzo.
Their first video appearance was in 2010’s The Dimestore Video, which introduced the world to the company’s never-take-itself-too-seriously approach. Filmed by Asselin and Phil Lavoie, it was backed by an unpredictable soundtrack featuring artists like Enigma, Frank Zappa, Mantronix, The Doors and Ol’ Dirty Bastard. This was followed in 2011 by the 21 minute The Deuce, starring McGraw, Asselin, Rivard, Riedl, Balek and Lapierre and with a soundtrack featuring De La Soul, The Mentors, Kool and the Gang and UGK.
The third Dimestore release was Lavoie’s Dime Turd Season from 2013, where once again the comical dimension – this time featuring buses, ripped trousers and the X-Files – was at least as entertaining as the skating. Just like in their previous videos, it featured the grimy streets of Montreal, recurring images and a seriously good line-up of skaters including the usual Dimestore crew plus names such as Cephas Benson, Glencoe Hogle and Mitch Barette.