10 clueless attempts at using skateboarding in advertising campaigns.

Skateboarding seems to be a vital tool in the modern advertising executive’s arsenal. Garden furniture not quite edgy enough? Have someone send a kickflip over it. Need some more youth appeal for that family car? Park it in front of some graffiti and maybe film someone doing casper stalls on the roof. Anything particularly “extreme” or “urban” will work.

I guess it’s not that important to really need to know much about actual skateboarding if your only goal is to attract the younger generation towards your products, but it still hurts a little every time we see our beloved activity whored out to sell a multipack of Doritos. Here’s a list of the worst offenders.

 Mountain Dew

Have you ever been doing-the-dew when you’ve suddenly needed to “repair your wheels after some big falls”. I haven’t run into this exact problem myself, but this special edition bottle cap means that next time you do, you can loosen or tighten your wheel nuts on the go. Or you could, if only the designers had remembered wheel nuts are recessed and the bottle cap will undo before the bolt will.

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