Skateboarders have gone from social outcast to viable marketing segment. Fashion houses have jumped at the chance to include us in their world, featuring boards in ads and pros in their high end clips. They hope it will give them credibility, however their attempts are so misguided that the end result is often hilarious. From back to front trucks, studded skateboards and the ever cringe inducing Nyjah, these choice fashion efforts will make sure you’ll go buy a Prada suit before venturing down the B&Q carpark curbs.
Special thanks to the good people at Soma who discovered quite few of these gems.