We let this one happen to ourselves. By turning a blind eye to Penny boards, or namely a select few who carried them around. Lacoste saw our slack attitude and realised they could make some quick cash by creating an accessory for girls from gated communities with father issues. Providing them with an excuse to go to Southbank and take photos for their “Degree show about using urban space creatively”. However they fail to realise all these girls will ever do is give you an over the pants hand job then dark you on Facebook messenger, ultimately returning to trying to get off with Oxbridge morons in Wetherspoons. Lacoste also see this an opportunity to depict a canvas shoe that will fall apart after 30 mins skateboarding.