Lizard King (real name Mike Plumb) has lent his unquestionable fashion sense to the brand The Kooples. If you don’t know what The Kooples is, it’s a company that will sell you a plain pair of jeans your dad might wear for £125. The horrific thing here besides the hammer at 00:26 is the Plumbster talking about how he wore this poor woman down over Instagram, until she decided to go out with him. Also this video is about a girl he has been going out with for 3 months. I’ve had boards longer than 3 months, the Kooples aren’t putting a ridiculous leather jacket on me and making me ponce around an abandoned industrial estate.