The Future

Joe Coward

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As mentioned earlier the internet has greatly changed the way skateboarding’s output is consumed and presented. This article for example won’t be coming to a magazine near you anytime soon, it’ll be sat here on the internet. With the advent of social media and the ability to tailor it to your own tastes, Facebook for example can become a lengthy billboard for companies you’ve liked, to advertise to you. So long as you’ve only liked companies you really back and enjoy then this can be a good thing – but with the ability to pay Facebook to promote your adverts, the competition between brands can become quite frantic. Skate companies Instagram pages are essentially stylised billboards too, often companies will release an advert that is in print onto Instagram on the same day or even before it’s come out. Adverts aren’t going to go away and so long as people are still doing good things on their boards and with their companies then the future of skate adverts will still be something that we can enjoy.

On the other hand though there’s some total morons out there, if you haven’t seen our ’10 Clueless Attempts At Using Skateboarding In Advertising Campaigns’ then have a read to get the blood boiling. Or check out our ‘Top 10 Funniest Skate Ads’ to mellow you out.

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