Chris Cole bursted onto the scene with a massive yellow t-shirt, Axions and often times swishy pants. He was quickly became known for his tech skills and caught the eye of Rodney Mullen who then put him on World Industries in the late nineties.
Shortly thereafter, Jamie Thomas came knocking at Chris’ door. Rumour has it, to get on Zero Jamie highly recommended that Chris change his whole kit up. Suddenly the baggy jeans, XXL yellow tees and bulky Axions were traded in for black wristbands, size medium tees, black hair dye and skinny jeans. Complete switch up for The Chief!