4. Adidas skateboarding: Kevin Lowry

Arthur Derrien Arthur Derrien

Kevin Lowry loves mischief. It’s something that you catch glimpses of in his skateboarding (grinding expensive/fragile looking sculptures, jumping onto noisy containers and spending at least as much time as he can in the middle of the road) but that actually strikes you when you meet him in person. The little devil loves a good prank and one of my  recent favourites was his Slap account hack. Basically his good friend and Slap poster Watson has a blog that the forums and the skateboarding community in general can’t get enough of: YouWillSoon. If you are not familiar with it, now’s the time to read a few posts. As you do this keep in mind that Kevin logged on to the Slap forum as Watson and announced “The Death of YouWillSoon”. The devastating news came with this message:

“A lot of you have been hitting me up lately, asking what’s happening with YouWillSoon. In the last few years, the main focus of the site was to call out what I perceived to be bullshit in the skateboard industry. Over the years, as the site grew in popularity, I got to know some of the people I had previously slandered on the site. One of those people in particular was Steve Berra.

Steve and I have maintained a heated back and forth for a couple of years now. Last month, after a long chat with Steve, hashing things out, I actually went down to meet with him and spend some time at The Berrics. After seeing what actually goes on there, what it means to people, and what they do for skateboarding, I’m afraid I have to admit that I was wrong about them. They are trying to promote skateboarding in a positive way, and I feel that I should be doing the same. I’m not going to erase my negative past, what’s done is done, but moving forward, I will no longer be maintaining youwillsoon.com. I’ll leave the site up as a record, but will not be changing the tone of it or posting in the future. I’m older, and it’s time to start acting like a man. A positive man.

I don’t want to tell you how to live your life, but I will suggest leading by example. Actions speak louder than words. Please take a good look in the mirror and be the person you want to be.”

Anyway I’m glad this little troublemaker is finally getting the recognition he deserves, he’s been killing it for a while

Ps: Buy Eleventh Hour (you can now order it from Slam City Skates), his part in it is sick.

X

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Top 5 of the Month (August).